Odlum Brown
100TH ANNIVERSARY BRANDING
About Odlum Brown
Odlum Brown is an independent, full-service investment firm providing disciplined investment advice and objective value-based research to help clients achieve their financial goals.
During my tenure at Odlum Brown, the company celebrated its centennial anniversary. To commemorate this significant milestone, I developed a unique brand identity that graced every promotional material and advertisement. The design not only embodies the essence of the company's brand but also infuses it with a contemporary flair.
I chose to incorporate lighter shades from the color palette, while still paying homage to the breathtaking hues of British Columbia, including the lush greens
of the forests and the profound blues of its waters.
Campaigns
The marketing campaigns, spanning both digital and print mediums, were numerous and moved at a rapid pace—transitioning from ideation to execution in just a few days. The demanding tempo paid off, as we began seeing tangible results week after week, confirming we were on the right path. The key to our success was maintaining a distinct art direction that stayed true to our brand while ensuring cohesive visuals across multiple platforms.
